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Using Search terms in Search Console to map visitor journeys

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi Guys,

 

So in Search Console I narrowed in on a phrase visitors were using to reach our site from Google:

search1.png

I clicked on the first row and that showed up this URI having selected "Pages"

search2.png

My guess is, that's the most clicked link on the search results page.

 

What I'd like to do next is map the journey these visitors took after they clicked on the link. I tried Sequences > Step 1 > Behavior > Search term so I can do Audience > Users Flow but that returned 0 results on the search phrase.

 

What could I be doing wrong?

 

Thanks

 

1 Expert replyverified_user

Using Search terms in Search Console to map visitor journeys

Top Contributor
# 2
Top Contributor

Search Console results only go so far.

Long story short: forget about linking keywords to actual on-site behavior.

VP & Chief Evangelist at Hub'Scan | Contact me
Level 80 Digital Analytics Warrior, KPI Therapist and Keeper of the One True Tagging Plan

Using Search terms in Search Console to map visitor journeys

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks Julien. So if that's the case, what would be the best approach to mapping visitor journeys?