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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
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Users on Dashboard v Users on CSV File

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# 1
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Hi, when I export my analytics as reports, the 'user' figure is almost double the number that I can see on my dashboard. Why would there be such a difference?

 

Thanks,
Tom W

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Users on Dashboard v Users on CSV File

Top Contributor
# 2
Top Contributor

The User number is unique users for the time period. In the dashboard, it is reported as a single number. In the export, it would be reported per day. If a user visits multiple days, he would be counted multiple times is all you do is add the numbers up. The dashboard does not show that total - it shows the unique users for the period, de-duplicated.

Mike Sullivan, Google Analytics Top Contributor
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