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Users/Pageviews numbers decreasing over time

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hey everyone,


We're using the Google API to update our CMS with basic tracking information from Analytics, and bumping into a strange issue. 


If we have Analytics report to us the number of uniques from a prior day (such as yesterday) at 9am and then update that number at 5pm, the number of uniques and pageviews has often decreased over the course of a day. 


Anyone know how that would be possible? Why would users and page views be decreasing over time on a day that's past?



1 Expert replyverified_user
Marked as Best Answer.
Accepted by topic author David F
December 2015

Re: Users/Pageviews numbers decreasing over time

Top Contributor
# 2
Top Contributor
Although you can get real-time statistics from Google Analytics, there is still some daily processing that occurs, and Google suggests you wait 24 hours for stable numbers. The Users metric is a key one - they have to process all the sessions for the day and deduplicate them to get the count accurate. It usually drops as the processing removes the duplicates.
Mike Sullivan, Google Analytics Top Contributor
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