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User saw Adwords ad but clicked organic result

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# 1
Visitor ✭ ✭ ✭



Just wondering, is there any report where you can see keywords that triggered your Adwords ads but user ended up clicking your organic result?


Thanks for advance!


Best regards

Teemu Leskinen

1 Expert replyverified_user

User saw Adwords ad but clicked organic result

Top Contributor
# 2
Top Contributor



triggering to show equals impression but AdWords impressions are not available for segmenting so you cannot get 'users who saw your ad but did not click on it' in Analytics so you could use it to compare against to those who came in from organic. So no.


If you have top position in organic you could make some kind of comparison by combining data from AdWords to data from Search Console but it would be sketchy at best because there are so many variables.


Other option would be observing the effect on traffic related to your ad positions and organic positions. 

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Antti Nylund, Google Analytics Top Contributor
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