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User Segment

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# 1
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Hi Guys,

 

I want to ask abaout users segment in Custom Report. Why is the sum data of New Users anda returning Users not same with All User?

 

Thanks

 

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User Segment

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# 2
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If user a visits your site for the first time, they are 'new'.  If they come back later in the day, they are 'returning'. Total for the day is 1, with 1 new and 1 returning.

Mike Sullivan, Google Analytics Top Contributor
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User Segment

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# 3
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...and returning users is actually sessions from returning users. So if the user returns 5 times in 1 day, sessions = 5, users =1.

Mike Sullivan, Google Analytics Top Contributor
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