Unique Paying Customers[ Edited ]
February 2017 - last edited February 2017
Is there a way to identify how many unique customers made a purchase? i.e. if there were 10 transactions but 2 customers made 5 transactions each, is there a way for Google Analytics to identify 2 as the total number of unique paying customers?
Re: Unique Paying Customers
Please check the Audience -> User explorer report.
You'll see what each client (browser) did on the site. You'll be able to see transactions belonging for the same client id:
Let me know if this helps.