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Unique Paying Customers

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# 1
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Is there a way to identify how many unique customers made a purchase? i.e. if there were 10 transactions but 2 customers made 5 transactions each, is there a way for Google Analytics to identify 2 as the total number of unique paying customers?





1 Expert replyverified_user
Marked as Best Answer.
Accepted by topic author Kris F
February 2017

Re: Unique Paying Customers

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# 2
Top Contributor

Hi Kris,


Please check the Audience -> User explorer report.

You'll see what each client (browser) did on the site. You'll be able to see transactions belonging for the same client id:




Let me know if this helps.

Arnold Majlath, Google Analytics Top Contributor
Circle Me On Google+ | Visit me @ Redfly Digital

Unique Paying Customers

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# 3
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That helps, thank you very much