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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
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Understanding Assisted Conversions

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi All

 

I have been looking at the Assisted Conversions report in GA and have noticed that for Paid Search there is more 'First Interaction' conversions (36) than Assisted Conversions (29). How can this be true based in the fact first interactions are also classed as assisted?

 

I hope this make sense.

 

Many thanks

 

Orange

Re: Understanding Assisted Conversions

Participant ✭ ✭ ☆
# 2
Participant ✭ ✭ ☆
If path has only one interaction then first interaction is also the last one and it is not appear as assisted conversion.
You can check path lenght in Path Length report.