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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
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Understand traffic channel attribution

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Dear all, 

 

I'm trying to understand the traffic attribution. 

I'm using 3 webanalytics solutions. Yandex, Coremetrics and G.Analytics. 

 

On Yandex and Coremetrics, the repartitions for organic traffic is the same - around 25%.

 

But on GA, the repartition is totally different. 

I've got 40%. I understand the fact we cannot get the same rate, but the difference is quite important. And I realise I have the same issue with PPC. 

 

Did you ever wonder before what can explain these differences ? 

 

Many thanks, 

Best regards, 

Bastien

Understand traffic channel attribution

Badged Google Partner
# 2
Badged Google Partner

Channels, or sources? In GA you can customize your channels pretty much in any way you want to. What each of these properties considers to be a "channel" by default will vary. Start at the top - What is the total sessions/visits discrepancies between each property?

Tom

Understand traffic channel attribution

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi @tomhalejr

 

Thanks for the reply. I'm talking about channel (eg: organic, ppc, social, email etc...). 

As said, my focus is more on organic. So there is nothing to change in term of set up. I didn't touch the Channel Grouping. 

 

The discrepancies, is between the webanalytics solutions. For 2 solutions, my traffic is 25% organic, but for GA is 40%.

Same trend for PPC. Same period selected of course.  

 

thank you again, 

bastien