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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
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Ultimate Guide to Understanding How Analytics Calculates Things

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# 1
Visitor ✭ ✭ ✭

I am learning more about Google Analytics; and as I learn more, I am realizing that the true master is someone who understandings how GA calculates things. For instance, GA calculates users in the overview screen under Audience differently than it does in a custom report. A novice may not know the difference, and possibly make a mistake in calculating users.

 

With this in mind, I am wondering if anybody knows of any resources where I can go and learn more about all the calculations GA makes? Obviously this would be a large resource, but I'm thinking of a calculations manual or something like that. And I am aware of Analytics Academy, but this only touches on the basics.

 

Thanks in advance,

 

Jon

Re: Ultimate Guide to Understanding How Analytics Calculates Things

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# 2
Participant ✭ ✭ ✭
Hi Jon,
I would like to suggest you one book and one tutorial from lynda .com.

1>Book -- http://www.webanalytics20.com/
2>Video tutorial - https://www.lynda.com/Google-Analytics-tutorials/Advanced-Google-Analytics/428718-2.html

Thanks

Re: Ultimate Guide to Understanding How Analytics Calculates Things

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# 3
Visitor ✭ ✭ ✭
Cool, thanks Santosh. I have read Web Analytics 2.0 (I highly recommend it as well), but haven't gone through the advanced analytics course on Linda. I will start going through it today!