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UTM - problems with tracking

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# 1
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I have some UTMs to track my banner campaigns. Analytics shows I have 100 clicks while banner campaign on other website shows I have 150 clicks. Where can be a problem? Does Analytics has approximate values?

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UTM - problems with tracking

Top Contributor
# 2
Top Contributor

Hi Anna,


Google Analytics cannot track the clicks on the banners, it tracks only the page views that results from the click. It can happen that the user clicks multiple times on the banner but there is only a single visit to the page. Also if there is a redirect, the utm parameters are dropped and the visits are not counted as a custom campaign anymore. If the user clicks the banner but they close the page before it fully loads, the banner click is counted on the other website but the pageview isn't in GA.


Hope this explains why is the discrepancy you are experiencing.

Arnold Majlath, Google Analytics Top Contributor
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