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UTM_* parametrs doesnt used for source data, document referral is used instead

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello. I've noticed that part of my advertisment trafic doesnt get its source from utm_* paramaters. Instead it uses document referral to set source / medium data fields. For example referral source «yabs.yandex.ru». It's a URL for search ads in Yandex, it is used for redirects between search site and our site. All advertisment URLs have utm_* parametrs, but almost a half doesnt track through utm.

Any idea why it has such strange behaviour?

 

Here is an example request dl & dr parametres on /collect resource.

v=1&_v=j47&a=240717200&t=pageview&_s=1&
dl=http://www.sample.ru/?utm_source=yandex&utm_medium=cpc&utm_campaign=pc_tran_search_msk_brend_-tochnoe&utm_content=ST:search|S:none|AP:no|PT:premium|P:1|DT:mobile|RI:213|RN:Москва|CI:14434859|GI:913554782|PI:4235036238|AI:1227512036|KW:brend&yclid=18252072085713590868
&dr=http://yabs.yandex.ru/count/Uei6PUkQ4_y40000gQ0000AElk1VXmLIbG6R0cv3jm4aYBYeXDK6YQwzYtwOPvwhDji1dPe70gQ728grhUit0zoqZgMI1Bs-rJjd0wekfQKC7WQyhL4O0uq1tG7Ua2JqzBvasCOFaR_uMaW1b_0umHFsKuPB19E53Pa5GeoGIH6sc2y5jP1b1A2G62wla4aHiv2u2xIGPGJP
1 Expert replyverified_user

UTM_* parametrs doesnt used for source data, document referral is used instead

Rising Star
# 2
Rising Star

Hi Poma,

 

Are you saying that even though UTM params are preserved all the way to your site, sometimes they are ignored in processing and the referrer is used instead?  Do you have any customization to the GATC? 

 

Best,

 

Theo Bennett

Analytics Evangelist at MoreVisibility | Contact Me
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UTM_* parametrs doesnt used for source data, document referral is used instead

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi, Theo.

Yes, it seems to be the case.

Pageview tracking was implemented via GTM.

I will check config and updated this post.

UTM_* parametrs doesnt used for source data, document referral is used instead

Rising Star
# 4
Rising Star

I would also check to make sure all your links are tagged.  If so, you can temporarily use a classic GA tag in preview mode, along with GA Debug for Chrome, to easily see and test if when utm's are present the source medium is not set properly.  I have never ever seen that happen unless a customization was done to explicitly interfere with how the GATC would normally work.

 

-Theo

Analytics Evangelist at MoreVisibility | Contact Me
Connect on LinkedIn

Re: UTM_* parametrs doesnt used for source data, document referral is used instead

[ Edited ]
Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Hi, Theo.

Thanks for your help.

 

I've checked my pageview tracking settings. Haven't find any mistakes though.

May be you could define them.

 Here is my GTM settings.gtm_tracking_page_view.PNGgtm_pageview

Here is url rewrite variable. url_rewrite_variable.PNGurl_rewrite

Here is vdimensions VirtualPath variable. It serves for AJAX content change tracking, document path for such content is placed to javascript object in dataLayer. vdimensions_vpath.PNGvdimensions VirtualPath

 

Some hints.

This behaviour almost always is related to mobile version of the site. Advirtesment links reffers to desktop site, but there is server redirect to mobile version. 

All advirtesment links leads to http version of the site. But mobile version supports https, so it also redirects to https version.

 

My next step is to wait for https realesation on desktop site then change advertisment links to https.

I hope that will help. Because I dont see any reasons for this strange behaviour.

UTM_* parametrs doesnt used for source data, document referral is used instead

Rising Star
# 6
Rising Star

I suspect that when the redirect occurs to the mobile version, the utm parameters are not preserved, if that's the case, you'll want the redirects changed to also pass the params and you should be all set.

 

-Theo

 

Analytics Evangelist at MoreVisibility | Contact Me
Connect on LinkedIn

UTM_* parametrs doesnt used for source data, document referral is used instead

[ Edited ]
Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭

Theo, I can manually check all links which were tracked like referral.

I can excract referral path, browse through link, and see all utm parametrs on mobile website.

I've placed GA request tracking parametrs example in the starting message for this topic.