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UTM labeled traffic partly went to None/Direct

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hey there,

 

we got UTM labeled traffic from CPA networks, labeled following standard way:

domain.com/?utm_source=xxx&utm_medium=yyy&utm_campaing=zzz[&click_id=ccc]

 

Since Jan 16, more than 50% of incoming traffic from one of CPA networks (sessions, transactions) is not showing in appropriate source/medium, but instead it's shown in (Direct)/(None).    And we can't get why.

 

Details:

1. CPA network is cityads.com.  They say they haven't changed anything in redirecting mechanics that time.

2. We tried Views with filters, without filters, without filters including robots - no change.

3. We noticed part of traffic comes from Tor browsers, that may lock any tracking.  Eliminating this point, there still a huge percent not showing in source/medium.

4. We did minor changes in UTM lables, e.g. renamed "xxx" source to "xx" - no change.

 

Adwords/Analytics support said can't give any details on that.  Currently we have no idea where to look further.  Would appreciate any help on this!

 

Thanks

Alexander.

 

 

 

 

1 Expert replyverified_user

Re: UTM labeled traffic partly went to None/Direct

Rising Star
# 2
Rising Star
Hey Alexander,

Sounds like one you will have to test. Use Chrome tag assistant and record exactly what happens. Usually this is a redirect issue where the params are not passing.

If you have GTM, you can also add in a classic GA tag and turn on GA debugger which will allow you to see the campaign info in the developer console.

Resources for you:
https://chrome.google.com/webstore/detail/tag-assistant-by-google/kejbdjndbnbjgmefkgdddjlbokphdefk?h...

https://chrome.google.com/webstore/detail/google-analytics-debugger/jnkmfdileelhofjcijamephohjechhna...


Best,

Theo Bennett
Analytics Evangelist at MoreVisibility | Contact Me
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