UTM codes short url directs to the wrong page than the one which was used while creating the UTM.
We created the UTM code for our landing page URL and converted the long string to a short URL. We used this URL to LinkedIn Ad Campaign. In the beginning, everything was working as it was planned. And after a week, the URL started to send users on the wrong website. Is it possible to happen any case? Or have anyone had the similar issue?
UTM codes short url directs to the wrong page than the one which was used while creating the UTM.[ Edited ]
April - last edited May
I wouldn't recommend using URL shorteners. There are a couple of reasons why not to do that. Instead of that, I would try to hide UTM parameters if it's necessary.
I've written a long and actionable tutorial how to hide Google Analytics UTM parameters using Google Tag Manager. Maybe it helps you as well.
Let me know how it goes @Harsh P.