UTM Tags + Social Media - UTM not appearing in GA?
I am trying to track site visitors & sales by multiple organic Facebook & Instagram posts. In order to do this, I understand that I need to add UTM tags to the URL thats posted on social media. I have done that using this google URL builder
The URL comes out as this -
This link has been clicked multiple times over the past 7 days. However when I open GA, there is no information under reports/campaigns. Nor is there any information within the real time reports. Is there anything wrong with the URL above? Or am I doing something else wrong?