UTM Tag and Custom Segment
I have FB ads running and have created utm tags as follows:
I created a custom segment for this utm tag. The issue is that when I view Behavior Flow for only this segment, other pages are shown as the landing page which I thought shouldn't be happening. Please advise on why this is happening and how to fix this. Thank you in advance for your help everyone!
Re: UTM Tag and Custom Segment
Re: UTM Tag and Custom Segment[ Edited ]
April 2016 - last edited April 2016
It's possible because this values are saved in the visitor's browser for 6 months. So, If the user comes to the site via this link and then after some time, if the same user comes to the site directly and land on a different page, then this will be linked to these UTM tags.
You could use the specific landing page as the 2nd condition for your segment and then you should be able to see the data that only lands on the specific landing page for this UTM tags.