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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
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URL Builder - Landing page URL discrepancy?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

In the process of setting up a number of lead funnels, and interpreting UTM data in Analytics...Wasn't sure if what I was seeing was a redirect error, or if it is a normal interpretation of data? 

 

Essentially -- I have a number of pages setup in this URL form: 

 

https://www.website.com/launch/?utm_source=FB&utm_medium=cpc&utm_campaign=1

https://www.website.com/launch/?utm_source=FB&utm_medium=cpc&utm_campaign=2

https://www.website.com/launch/?utm_source=FB&utm_medium=cpc&utm_campaign=3

 

When looking in Analytics under Acquisition - Traffic - All Channels - Landing Page, The view is showing referral URLs as:

 

launch/a

launch/b

 

Is this normal? The bounce rate is extremely high which made me begin questioning if UTM redirects were actually working properly in the first place. 

 

Thanks!

 

Marked as Best Answer.
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Accepted by topic author Alex S
September 2016

Re: URL Builder - Landing page URL discrepancy?

Follower ✭ ✭ ☆
# 2
Follower ✭ ✭ ☆

I'd start by checking out the campaigns report and comparing it with the numbers you were reporting. It's accessible under the Acquisition menu. In your case you should be able to quickly compare campaigns 1, 2, and 3. Check it out and see if those numbers are more on target with what you were expecting--hope that helps!

 

9-19-2016 12-50-20 PM.png

 

Re: URL Builder - Landing page URL discrepancy?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Looks much more accurate - thank you!