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Analytics
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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
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Troubles with Returning Users report

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello!

 

We have a trouble with Returning Users metric in Google Analytics: GA shows us the number of returning users is about 98% during last several months.

 

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But it cant be the truth, because there were some new-user-oriented only advertising campaigns.

 

What can be the problem?

 

Thanks.