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Traffic dropped to 0 overnight.

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi guys,

Our Manager's Digest website is a Wordpress theme based site that we are currently optimising content for, for manager's and those looking to enhance their careers -

On April 10th we added AMP plugins, Tag Manager and article schema for WP. From 11th traffic has just dropped dead to 0. I have checked the search console and there are no manual actions taken and so the coincidence in time makes me wonder if perhaps we have misconfigured a plugin or the Tag Manager script has been incorrectly added?
I wondered if anyone could take a look and add some insight into this for me?
1 Expert replyverified_user

Re: Traffic dropped to 0 overnight.

Top Contributor
# 2
Top Contributor

Hi :-)
I'm not seeing any issues with the tracking code installation or GTM.

Were the website server logs checked to see if the drop in traffic is a real drop in traffic.
If the site server logs show little to no change, then it would be a fairly good guess that one of the changes made/plugins added is the issue. 
Was a backup of the site made prior to the changes on April 10?


I am seeing some issues possibly with the social sharing stuff.. 
It gives the following errors in dev console:
Uncaught ReferenceError:  isEsiLoaded is not defined at

and then I am also seeing the following too which seems something is using an older version of the tracking ga.js



Bronwyn Vourtis, Google Analytics Top Contributor
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Traffic dropped to 0 overnight.

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭



Sorry for the late reply.


From what I can see from the server logs traffic is still visiting the website.


As for the two other discussion points, I am sorry I don't understand what they are or how to fix them.


We did backup the site on March 31st (11 days before the new plugins and TM was implemented).