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Tracking users that already converted

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# 1
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I am looking for the option to track all the users that already converted in my offer, in order to exclude them from my campaigns. 

So basically, the easiest way I am thinking of is somehow exporting the converted users list from Google Analytics, and then creating a remarketing list (or a users e-mails list) in adwords to exclude.

Is such thing possible? If not - any other suggestions on how to track the converted users?




2 Expert replyverified_user

Re: Tracking users that already converted

Top Contributor
# 2
Top Contributor
Hi Udi,

You can create a remarketing list in Analytics which will include all users who converted - membership duration and lookback window need to be considered here as this needs to be set based on purchase frequency on your site.

For your case the easiest approach is to create a custom segment and use it to create a remarketing list. This list will be used in AdWords as a 'negative' list in a combination where you exclude all users with conversions from the target audience.

More on the subject here -

Kind regards,
Web analyst @

Re: Tracking users that already converted

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# 3
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This answer is basically a repost of two other posts in a similar question I have in another tab:

[from @Clyntom N ]
Set up a rule based remarketing list that only tracks converted users (so users that have visited your thank-you page) and then add that list as a negative audience.

[from @Fenna P ]
Here you can read how to create a rule based remarketing list:

And here how you can add this list to your ad groups:

Re: Tracking users that already converted

Top Contributor
# 4
Top Contributor
Hi Adgorithms,

usually the easiest way is to apply AdWords Remarketing and define the remarketing list by including all visitors of the site and excluding the converting visitors by their URL (usually the thank-you page after their purchase).