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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
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Tracking referral traffic by page

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi all, new here and haven't used Google Analytics in ages.

 

I have multiple pages on our site that are receiving traffic. We're not sure how or why they are.

 

For instance, is it through a click via GMail or a post on a website.

 

So I set up a customer report that pulled Unique Page views and then I set up the secondary dimension as referral path. 

 

This is what I received:

https://www.dropbox.com/s/tcv559jm1609iu1/Screenshot%202015-11-17%2015.14.44.png?dl=0

 

So the path was either not set or some random /l8vc4CkLMS which means nothing to me.

Is there a way to drill down so that I can click through to see what the path was?

 

How can I really figure out the source of the income traffic for these pages?

 

Thanks,

Michael

1 Expert replyverified_user

Re: Tracking referral traffic by page

Top Contributor
# 2
Top Contributor
Hi Michael,

try "Full Referrer" as secondary dimension to see the relevant domains. Chances are that many of them are just referral spam which you might exlude by a custom filter in your Analytics view.

Christoph

Re: Tracking referral traffic by page

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks Christoph --

I did that -- then let's say I get "Yahoo" --> how come there is no way to click deeper to see how they got there through Yahoo such as a keyword or something???

https://www.dropbox.com/s/2yw2xl6426egc65/Screenshot%202015-11-18%2021.41.17.png?dl=0