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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
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Tracking discrepancy between acquisition report and model comparison tool

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

I am having the following issue:

 

- When looking in Analytics at the acquisition report all traffic > source / medium, for the Google AdWords campaigns source / medium = google / cpc (which makes sense as we use auto tagging)

 

- However when I check the model comparison tool for the AdWords campaigns I have 2 different source /medium

For search: source / medium = google / cpc

For Display: source / medium = google / display

 

So for my display campaigns depending on which report I am checking the source / medium dimension is different

For example for my campaign named "Display_c1" the source medium is google / cpc in the acquisition report and google / display in the model comparison tool

 

 

How is that possible that the source / medium dimension change between 2 reports ?

Does someone already experience this ?