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Tracking blog performance in revenue/conversions

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi All,

 

Looking at blog performance tracking, everything seems to be focused on engagement - pages read, time on site etc.  I'm interested in people who view, or have ever viewed a blog post compared to someone who has never read a blog post.

 

Ideally I would drop this into a GA dashboard as a handy comparison - blog view conversions vs non-blog view conversions - however, this doesn't seem to be possible.

 

Custom segments would allow a sequence where you can specify a page containing 'blog' followed by transactions > 0, however, this would only be for a single session - is that correct?

 

Second thought would be to set up an event, an event is triggered when a blog page is viewed - but I think this would only be session based too.

 

So, can this only be done via a user-session scoped custom dimension?  OR via a cookie dropped when a blog is viewed?

 

Open to any other ideas.

 

Thanks

1 Expert replyverified_user

Re: Tracking blog performance in revenue/conversions

Top Contributor
# 2
Top Contributor
Create a custom segment with users scope, where page is blog. That will get all seasons for users that have seen a blog post as you desire.

Mike Sullivan, Google Analytics Top Contributor
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