Tracking blog performance in revenue/conversions
Looking at blog performance tracking, everything seems to be focused on engagement - pages read, time on site etc. I'm interested in people who view, or have ever viewed a blog post compared to someone who has never read a blog post.
Ideally I would drop this into a GA dashboard as a handy comparison - blog view conversions vs non-blog view conversions - however, this doesn't seem to be possible.
Custom segments would allow a sequence where you can specify a page containing 'blog' followed by transactions > 0, however, this would only be for a single session - is that correct?
Second thought would be to set up an event, an event is triggered when a blog page is viewed - but I think this would only be session based too.
So, can this only be done via a user-session scoped custom dimension? OR via a cookie dropped when a blog is viewed?
Open to any other ideas.
Re: Tracking blog performance in revenue/conversions
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