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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
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Tracking Vanity URLs

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# 1
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Hi, Community!


So what's the best way to track vanity urls? I have a client who did a mail postcard campaign (so not online) and they want people to type in which then redirects you to They want to know the amount of users who typed in What's the best way to go about getting this?


1 Expert replyverified_user
Marked as Best Answer.
Accepted by topic author Scott B
December 2015

Re: Tracking Vanity URLs

Top Contributor
# 2
Top Contributor
Hi Scott,

One way is to just see traffic to /abc/def if it is only reachable with that vanity url (not indexed or similar).

Second way would be add utm tags to redirect so you would potentially have more in depth info available:
/welcome > /abc/def?utm_source=someSource...

When you do reporting just create a segment which will include sessions / users with LP /abc/def or source someSource.

Kind regards,
Web analyst @