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Tracking Social Media Sessions

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# 1
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What is the most accurate way to track social media sessions? I have created UTM parameters for my Facebook ads but these are being tracked under Acquisition -- Channel -- Direct, rather than Social Media. This data seems more accurate than the number of sessions shown under Acquisition -- Channel -- Social Media. 


Would I add up the number of sessions under Social Media to the number of sessions under Direct to get an accurate count?

1 Expert replyverified_user

Tracking Social Media Sessions

Rising Star
# 2
Rising Star

Hi Bree,


Your ads will show under social if your utm_medium param is set to social and Paid if cpc, etc.  The channel selection is driven by that value.  


Hope that helps.




Theo Bennett

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