Tracking Social Media Sessions[ Edited ]
March - last edited March
What is the most accurate way to track social media sessions? I have created UTM parameters for my Facebook ads but these are being tracked under Acquisition -- Channel -- Direct, rather than Social Media. This data seems more accurate than the number of sessions shown under Acquisition -- Channel -- Social Media.
Would I add up the number of sessions under Social Media to the number of sessions under Direct to get an accurate count?
Tracking Social Media Sessions