Track user behaviour using google analytics
We have developed an application which will allow users to apply for a particular service offered by the company. We have several UI screens which lets users key in their personal details and finally after 3-4 UI screens, the order is submitted to the backend for fulfillment. Post go live, we are tracking the statistics that about 60% of the applications are unfinished applications. We want to know if those application submission were abandoned by the user after browsing through few of the UI screens or is there some issue with the application that is preventing the user from going forward and thereby abandoning the application submission leaving it unfinished. We have deployed google analytics in our application. Is there a way Google analytics can help us get to the bottom of this issue and find out why such high percentage of the applications remain in unfinished state ? Any help will be highly appreciated.
Re: Track user behaviour using google analytics
3 things to star with:
1) track form / engagement which will provide info on if the user even engaged with the current stage or just seen the screen
2) track errors - if any of the steps on submit has a validation process or there is a chance of user / system error
3) determine if that particular step is expected to have such a big abandonment rate (billing, no required info available at the moment ...)
In any case use event tracking to get a more in depth view of what is happening inside the funnel.