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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
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Time lag report conversions seem inflated

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# 1
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When using a 30 day look back window within google analytics time lag report day 30 seems conversions seem to be unrealistically more than day 2. I even tested a 60 and 90 day look back window, and day 60 and 90 seem substantially more than day 2. My account doesn't have a long sales cycle, so I'm wondering as to why this could be? Personally I'm a bit skeptical that these numbers are even somewhat accurate.

any thoughts would be much appreciated.