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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
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Third attempt posting, ,would really appreciate a response from someone... UTM Tag/Lost Traffic Q

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# 1
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We have begun running monthly LinkedIn campaigns in which we add UTM tags to the links in our ads, allowing us to track behaviour and conversions via GA. 

 

This month, we switched the site to https:// prior to running the campaigns, though I had not yet caught up and added the https:// version to Analytics in Property & View settings. 

 

I have now done so, but none of the GA data seems to have changed. The problem is that LinkedIn is showing 48 clicks to the website this past month, whereas GA is only showing 6: http://prntscr.com/f2ogup

 

Is there any way at all to recover the traffic and conversion data that I presume I lost because of not switching in GA prior to the website switch? 

 

(Side note: I have another client, this one non-https://, for whom we also run these ads. I just saw that LinkedIn tracked 84 clicks on the link this past month, whereas GA only shows 25 New Users from LinkedIn [in Acquition -> Channels] This has confused me even more now, and I'm wondering whether the low data above may not have anything to do with https vs. non...]

 

Thank you in advance for any help that anyone can provide with this issue. 

Third attempt posting, ,would really appreciate a response from someone... UTM Tag/Lost Traffic Q

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# 2
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I don't have a definitive answer, but I wouldn't sweat it. According to this Quora answer, the Default URL field doesn't impact collection, only reporting. So I don't think you lost any data in GA from the switch.

 

http://stackoverflow.com/questions/23628633/in-google-analytics-property-settings-what-difference-do...

 

 

There is a discrepancy between your click total and your new users total because LinkedIn clicks and GA new users are not the same thing. This HubSpot article has a pretty good definition of "clicks" (I couldn't find an official definition from LinkedIn):

https://blog.hubspot.com/marketing/linkedin-faqs-answered-list#sm.00000k0jbqcbxaffiuqirmhhwvgmu

Hopefully it helps with explaining to your client what happened.

Third attempt posting, ,would really appreciate a response from someone... UTM Tag/Lost Traffic Q

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# 3
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Thank you @SeanP, I really appreciate the response. In terms of the first issue, however, it's great that the data was still collected - do you know if the reports are then showing the same before/after https switch? Or if not how to change the reporting? 

Third attempt posting, ,would really appreciate a response from someone... UTM Tag/Lost Traffic Q

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# 4
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My understanding is that the reports are showing the same before/after https switch. I think it the http(s) prefix gets prepended to the page path when you go to open the page from the Site Content reports. Since you set up a 301, even this isn't really an issue from a data reporting perspective.

 

Let me know if I can clarify anything.

Third attempt posting, ,would really appreciate a response from someone... UTM Tag/Lost Traffic Q

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# 5
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No problem Zak. To answer your question, the metrics are all collected and reported the same way before/after https switch.

 

The only elements that change from the switch are (i) the destination link in Site Contents report, and (ii) the destination links in the In-Page Analytics if you're using the Chrome extension.

 

To see what I mean for (i) see this screenshot: https://drive.google.com/open?id=0B8Prb0GjDxxuUVhFbnVRUnBlX0U

 

For (ii), see here: https://www.en.advertisercommunity.com/t5/Google-Analytics-Reports/Is-the-In-Page-Analytics-report-g...

 

At least, as far as I know. Somebody else from this forum may wish to correct me.