The Attribution Priority of the Acquisition Channels in GAP after the DCM Integration
Comparing the situation between using DCM only and using DCM integrated with GAP.
Think of such a case: One user clicked my banner ads, landed to my campaign site but gave no conversion. Then this user entered my campaign site again through the organic search result, and made a conversion this time.
Question: Will there be a difference in the channel attribution under the two situations?
So far as I know, DCM follows the last click attribution. Therefore, in the DCM-only situation the conversion in the case will be attributed to the ad banner clicked. But what will happen in the DCM+GAP reporting system? Will this attribution goes to the search or kept under that DCM ad banner?