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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
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Sudden Drop in Direct Traffic on Mobile

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

We have been noticing a sudden drop in direct traffic for mobile device on our website since 07 Dec'15. Is there any changes in GA as we didn't make any changes in our website since Nov'15. Have anybody seen this drop also in your direct traffic?

 

1 Expert replyverified_user

Re: Sudden Drop in Direct Traffic on Mobile

A T
Participant ✭ ✭ ✭
# 2
A T
Participant ✭ ✭ ✭
Reasons can be many:

users opt out of tracking
js errors on the site preventing GA tracking to fire
filters applied to GA view settings
actual drop in traffic

Re: Sudden Drop in Direct Traffic on Mobile

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks GA Guru for the quick reply.
None of them issues are with our website.

Re: Sudden Drop in Direct Traffic on Mobile

Top Contributor
# 4
Top Contributor
Hi Sumit,

Are you seeing a corresponding increase in other marketing channels for mobile devices since December 7?

Christoph

Re: Sudden Drop in Direct Traffic on Mobile

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Hi Christoph,
No, changes in rest traffic channels are normal.

Sumit Singh