Student seeking help
I am a business student looking to build a predictive model for my marketing analytics class. I am using the google merchandise store for sample data. I want to use audience data (mostly demographic) to predict a given behavior such as money spent or time spent on website. In order to do this I was hoping to find a sample set of the last 1,000 buyers with their user ID's. Under the User explorer tab I was able to find a list of ID's but it has limited data available for each customer. Is there a way for me to add demographics to the user explorer tab? Once I get this data I can import to SAS and build my model, but it is frustrating that I can't get all the data together in one sheet. If this is not possible does anyone have any other suggestions about models I can build using google analytics data?