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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
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Source reports

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Is the source in GA the source at the time of the booking or the originating source? Is there a way to look at both?

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1 Expert replyverified_user

Source reports

Top Contributor
# 2
Top Contributor

It is the last non-direct source for that user....if they came from an ad and returned direct, it would show the ad as the source for both visits.

Mike Sullivan, Google Analytics Top Contributor
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