4.6K members online now
Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
Guide Me

Source reports

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Is the source in GA the source at the time of the booking or the originating source? Is there a way to look at both?


1 Expert replyverified_user

Source reports

Top Contributor
# 2
Top Contributor

It is the last non-direct source for that user....if they came from an ad and returned direct, it would show the ad as the source for both visits.

Mike Sullivan, Google Analytics Top Contributor
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.