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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
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Source / Medium versus Social Network

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

I have a custom query requesting 'Sessions', 'Source / Medium' and 'Social Network'.

The result:

Source / MediumSocial NetworkSessions
facebook / cpc(not set)50

 

Why are the 'facebook sessions' not marked to come from the Social Network 'facebook' ?

 

Regards,
Peter

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Marked as Best Answer.
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Accepted by topic author Peter V
February 2016

Re: Source / Medium versus Social Network

[ Edited ]
Top Contributor
# 2
Top Contributor

Hi Peter,

 

Facebook 'CPC' is a non-standard medium setting - probably arising from a Facebook ad campaign that has been manually tagged with UTM parameters as being recommended. Ordinary Facebook traffic usually is Facebook 'referral'. Check that using a custom report with following set-up:

 

screenshot.gif

 

Christoph

Re: Source / Medium versus Social Network

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Webfield, what tool are you using to build custom queries?
I am using https://ga-dev-tools.appspot.com/query-explorer/ but alternatives are welcome.

regards,
Peter

Re: Source / Medium versus Social Network

Top Contributor
# 4
Top Contributor
Hi Peter,

I mostly use standard web-based custom reports as the example given above where you can put up to five dimensions into a flat-table report. If I need up to seven dimensions simultaneously I use Google Spreadsheets with Analytics API add-on [1]. Query Explorer for quick checks.

Christoph

[1] http://analytics.blogspot.com/2015/01/simplify-your-google-analytics.html