Analytics
3.5K members online now
Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
Guide Me
star_border
Reply

Social reports discrepancy revenue in conversions compared to old reports

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi!

I have some questions regarding the difference in the new social acquistion report compared to the old one found under Channels - Social

 

1. My old data show a revenue of 300.000 for a specific period. But the new direct trafic in Social report show approximately 100.000. How is this possible if the old one cannot account for indirect social trafic? Or is this understandable and related to usage of UTM-links etc etc? Does the new social report shed light on the direct/indirect trafic and the old data is just an incomplete mess regardless of one or the another?

 

2. Maybe a dumb question. I get two values of direct and indirect conversion revenue - but no total value. Is the total the combination of these two? Or do I subtract the direct from the indirect column?

 

Brgds / Will