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Silverpop Clicks are a lot higher than Analytics Sessions

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# 1
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Hi All, 

 

I was wondering if anyone could help me out. We're getting a large amount of clicks on our HTML emails, but when we check Google analytics sessions, it doesn't translate. There's a huge discrepancy. For example, we'll get 300 clicks on a link, but analytic sessions would record less than half.

 

 

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Silverpop Clicks are a lot higher than Analytics Sessions

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# 2
Top Contributor

Hi @Mick T,

 

It would all depend on the differences of the two platforms and the tracking setup you have in place. Silverpop most-likely calculates data differently from Google Analytics. 

 

Kind Regards,

 

James

 

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