Show results with no custom dimension value
I've set up a custom report that uses custom dimension. However, not all of my results will have a value for the custom dimension but I still want them to show up in the report. How do I manage this? Can I do it in GA or am I needing to do something within GTM so they do have a value (even if it's 0 or something).
Show results with no custom dimension value[ Edited ]
May 2017 - last edited May 2017
If you are using dataLayer variables to assign custom dimension's value, you can set up a default value by selecting "Set Default Value" in GTM for your GTM variable that you are using for it. In this case, when there is no value assigned to your defined dataLayer variable, it will get the default value.
I hope this solves your problem.