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Should we be excluding hubpage traffic?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

 

We have an umbrella domain/hub page for our brand - www.nortonabrasives.com that is simply a hub site meant to direct users to the domains applicable to their respective markets.  It's designed simply to get users to a more content rich, market specific site and contains no additional content.  We do track and report on hub page activity as part of our total traffic but want to know if this is essentially inflating our numbers?  In other words, is it best to separate our hub page traffic from the total traffic of our market sites if all it's intended to do is direct people to those market sites?  Does adding in hub page traffic essentially double count visitors?  The hub page has it's own analytics profile and tracking code implementation.

 

Should we be filtering out our hub page as a referring traffic source if we are including hub page traffic in our totals?  We will be moving to a single domain in the coming months using the hub page domain www.nortonabrasives.com and will no longer have individual market domains/sites but are concerned that we will see a dip in traffic compared to benchmarks.  What was once counted as a referral visit and potentially a new visit will now be just a single visit.  I realize how confusing this sounds just looking for general opinions and best practices on how folks have handled hub site traffic as a percentage of total traffic to the sites it points to.  Thanks!

1 Expert replyverified_user

Re: Should we be excluding hubpage traffic?

Top Contributor
# 2
Top Contributor
You are making a big change - do not worry about keeping the metrics stable; your concern should be about obtaining a good view of your traffic after the change. You don't want to be double-counting. You don't want to lose data between sites.

The hubpage has the original source of the visit. By having redirects from there, you lose the original source. You want to keep the source. Pulling the sites together gets you that. If you want to keep hubpage traffic on a separate GA property, fine, but at least establish outgoing link tracking to your other sites so you can allocate the referral traffic to the original sources.
Mike Sullivan, Google Analytics Top Contributor
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