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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
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Share report or shortcut with all users

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# 1
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I have created a custom report with a shortcut to it in Analytics, but when client logs in with his username he is not seeing the report, can anyone point me to what I should do?

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Re: Share report or shortcut with all users

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# 2
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When you are viewing your list of custom report you need to share it by clicking on the action drop down then choose share, this will send them a link that they can import into their login and view that they want the report associated with.
Here is a link to additional information https://support.google.com/analytics/answer/1326774?hl=en&utm_id=ad&rd=1