Sessions to transactions vs. New vs returning
Looking at my GA data, I am a bit confused with 2 of the reports:
- on New vs returning: my transactions are split roughly on an equal basis 50/50 New vs returning visitors
- on Sessions to transactions: 85% of my transactions are made on first session
The #transactions is the same on both reports.
How can I get such a difference between those 2 reports?
Thanks for your help!
Re: Sessions to transactions vs. New vs returning
You are comparing two different metrics and want same results for transactions.
Google quietly updated this Now, visits is named "sessions" and unique visitors is named "users."
Hope this helps you to undestand.