3.5K members online now
Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
Guide Me

Session duration absent

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Hi, I've been doing some tests recently on my mobile phone. Whereby I search for a page on our website, visit the page, stay on the page for a set amount of time and then close the page (without going anywhere else).


When I check analytics the next day, it records the session fine, but it sets the avg. session duration to 0 (when it should be 30 secs - 1 minute)


Any ideas why this may be the case?

1 Expert replyverified_user

Session duration absent

Follower ✭ ☆ ☆
# 2
Follower ✭ ☆ ☆

Some additional information, the report shows the following for a test I did today:


Landing page: URL

City: my city

Sessions: 1

Pages/session: 2

Avg. Session Duration: 00:00:00


So I know I only visited 1 page and spent over 30 secs on the page when i did this test, so I don't understand why I'm getting these figures?

Session duration absent

Rising Star
# 3
Rising Star

If you only visit one page, then GA has no second reference point - such as a page view - to measure your session duration. 

Support  notes here:

There's numerous solutions out there to fix this, here's one:


John Wedderburn, Advertiser Community, Rising Star
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.