Analytics
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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
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Service Provider (not set) - appears to be internal traffic

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi there.

 

Currently we have a large amount of traffic where the service provider is (not set).

 

It's my belief this traffic is almost all internal traffic. Strangely it's dropped in and out over the years.

 

When our own service provider is the top source of traffic, (not set) is very small and vice versa.

 

It could be tracking code errors as it is a large site, but it seems strange that over the past 3.5 years (not set) has been high for six months/low for six months/high for 12 months/low for 12 months then high from August 2014 to the present day.

 

How can we address this?

Re: Service Provider (not set) - appears to be internal traffic

[ Edited ]
A T
Participant ✭ ✭ ✭
# 2
A T
Participant ✭ ✭ ✭

Hi,

The Service Provider dimension may also appear as (not set) – which also goes back to the visitor’s IP address. The IP address or service provider may not be shared by the visitor, which could happen for a variety of reasons.

refer: http://www.lunametrics.com/blog/2015/06/25/11-places-google-analytics-not-set/

 

Service Provider is the ISP registered to the IP address of the user. There are several reasons why there may not be an associated ISP with an IP address, or the IP address may not be available to begin with (e.g. if the user is behind a firewall).


Best Regards,
GA Guru.

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