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Sequenced Segments do not match funnels

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Since Data Studio does not have any data funnel capability yet, I am creating sequenced funnels in Google Analytics and load those into Data Studio for each element of my dashboard. However, I noticed that the numbers when I look at the GA funnel (open loop) does not match with the numbers I get in Data Studio when using the GA segment. 


Does anybody know why?

1 Expert replyverified_user

Sequenced Segments do not match funnels

Rising Star
# 2
Rising Star

Hi Tina,


Are you looking at the Funnel Viz report or the Goal Flow report or is the Enhanced Ecommerce funnel? 


If you are comparing to Funnel Viz, know that it's a very limited report that backfills steps amongst other things so I would not expect to see much parity.  Goal flow is much better and should be closer; that said, depending on how your segment is set up, you could be seeing steps cross session or miss looping (or you may not - it depends on your segments).


Good on you for taking a crack at it!




Theo Bennett

Analytics Evangelist at MoreVisibility | Contact Me
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