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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
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Sem-Sub Medium

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# 1
Visitor ✭ ✭ ✭

What type of medium is sem-sub?  I just noticed this as a medium listed in my reports and have not seen it before.  I understand the sem means Search Engine Marketing, what does sub stand for?

Sem-Sub Medium

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# 2
Follower ✭ ☆ ☆

I'm also seeing this, but with msn_s / sem-sub. A single hit on Friday the 13th of October. Found a reference to it on Reddit but with google_s / sem-sub.

 

Source = msn_s.  Medium = sem-sub