Search traffic dropped 60% while WMT shows no change[ Edited ]
April 2016 - last edited April 2016
I'm struggling to understand the cause of the drop in my traffic, over 60% over night! It appears that only my "Organic Search" traffic has suffered. However, inside WMT, my clicks, impressions, CTR and position have not changed. It's now day 4 and GA traffic is still 60% down while WMT is showing no drops.
I should mention that around the same time when the drop happened in GA, I moved servers. However, I checked every possible scenario to make sure that no tracking code was left out, but it checks out. I even switched DNS back to the old server, but traffic is still down.
I've looked into the robot file, everything seems to be okay. I have no reason to believe that I somehow was hit by a Google Update (there hasn't been any) besides, I don't do any SEO whatsoever. And even if I did get hit by some kind of an update, shouldn't it show in WMT also?
Please help. I'm out of ideas...