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SEO Report vs Landing Page Report

# 1



When I look at my landing page report in the SEO Report section under Acquisition the clicks are a different amount then when I look at my landing page report under the Behavior section with an organic traffic segment on. Shouldn't these be the same?


Acquisition > Search Engine Optimization > Landing Pages, my homepage shows 800 clicks


Behavior > Site Content > Landing Pages > Apply "Organic Traffic" Segment, my homepage shows 1,113 sessions


What is the difference?


1 Expert replyverified_user

Re: SEO Report vs Landing Page Report

Top Contributor
# 2
Top Contributor
The SEO report data comes from Google Search Console data -- that data is collected from their web search tracking data, and they exclude a bunch of clicks for privacy reasons, or something like that. Some days it will be higher, other days it will be lower. I don't think it will ever be the same.
Mike Sullivan, Google Analytics Top Contributor
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