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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
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SEO Queries Data vs. Campaign Keyword Data

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# 1
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In my google analytics property I have a significant difference between two points that I would have expected to be somewhat similar. 


Acquisition > Search Engine Optimization > Queries & Acquisition > Campaigns > Organic Keywords


For the same keyword I get about 10% the number of sessions under keywords compared to the number of clicks under queries. I determined this to be the overall different of not set and not provided. 

  • Under Keywords 87% of the keywords are not provided
  • Under Queries 20% of the keywords are not provided

Do you know the reason for the discrepancy between the different options?

Should SEO Queries data be coming from webmaster tools linked account? (It similar but not the same numbers either)