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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
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Revenue discrepancy between actual sales and Google Analytics

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I'm noticing a 30% difference in revenue between actual online store sales and Google Analytics sales (via the E-commerce > Overview tab).

 

Any idea what's going on? I'm wondering if it's due to one or more of the below, but am not sure how to troubleshoot:

 

  • Site visitors don’t allow JavaScript
  • Site visitors are blocking cookies
  • Page(s) missing code
  • Location of the code on the page
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Marked as Best Answer.
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Accepted by topic author Aaron G
March 2017

Revenue discrepancy between actual sales and Google Analytics

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# 2
Participant ✭ ✭ ✭

Aaron, you're right.

What type of e-commerce platform you're using? 

Usually, the transaction details are sent to GA using a tracking code on the success (thank-you page) page. Some users never reach this page or they close the success page as soon as they see that the transaction was completed. That could be one of the reasons why you may see the difference.

 

Hope this helps.

Taavi

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Aaron G
March 2017

Revenue discrepancy between actual sales and Google Analytics

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭

Aaron, you're right.

What type of e-commerce platform you're using? 

Usually, the transaction details are sent to GA using a tracking code on the success (thank-you page) page. Some users never reach this page or they close the success page as soon as they see that the transaction was completed. That could be one of the reasons why you may see the difference.

 

Hope this helps.

Taavi

Revenue discrepancy between actual sales and Google Analytics

A T
Participant ✭ ✭ ✭
# 3
A T
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