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Revenue Tracking and Goal Conversion Irregularities

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hi everyone, 


I have an issue which I am trying to wrap my head around. I do have a theory which I won't share now so as not to cloud any of the answers Smiley Wink


- I have a website that has 3x products categories.

- Each Product Category matches a unique goal (Destination URL).

- I do have eCommerce in place that passes 3x product category names in.


If I go to my revenue reports at look at the revenue generated for each product category I see this:


Dogs: $6,939.93

Cats: $11, 543.43

Birds: $7,618.39


Now, if I go to a regular report (say any acquisition report) and look at the eCommerce values by completed goals for Cats (by using a segment to exclude goal conversions from Dogs and Birds) only I get:


Cats: $7,179.59


Why the huge difference?




1 Expert replyverified_user

Revenue Tracking and Goal Conversion Irregularities

Top Contributor
# 2
Top Contributor

A segment would exclude whole sessions, so if a single session purchased both Cats and Dogs products, you would exclude it from your 'Cats' report.

Mike Sullivan, Google Analytics Top Contributor
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Revenue Tracking and Goal Conversion Irregularities

Follower ✭ ✭ ☆
# 3
Follower ✭ ✭ ☆

Hi Mike, thanks! I am trying to follow this (really I am).... 


A user can't purchase 2x products in one transaction so the Cat goal would fire for each transaction. When I look at the Cat Product Category I would have thought the revenue numbers would be the same.