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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
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Revenue Question

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Dear All,

The Revenue that Google Analytics is far off from what I know my company's actual Revenue to be. Jan- Jun 2016 GA is off by -23% vs actuals and Jan-Jun 2015 is also underreported by -51%. Why could there be such a large discrep. here? Also, as a piece of this pie, I assume GA includes shipping costs into the Revenue figures, can someone confirm that for me as well?

 

I'm amateur at this and at a new company, I can't report these numbers without some sort of explanation, any assistance would be greatly appreciated!  I've never experienced this with other companies I've worked for...

 

Thank you!

1 Expert replyverified_user

Re: Revenue Question

Top Contributor
# 2
Top Contributor
Hi Chris,

there is an older thread which deals with the issue you currently have:
https://www.en.advertisercommunity.com/t5/Tracking-Goals-Ecommerce/Ecommerce-Tracking-Web-Tracking-N...

It is not an easy task to determine the real culprit yet in your case where you miss 20-50% transactions / revenue it would be soound to do an audit.

Kind regards,
Zorin
Web analyst @ escapestudio.net

Re: Revenue Question

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
THANK YOU FOR THE LINK, I WILL HAVE MY WEBMASTER LOOK INTO YOUR
SUGGESTIONS...WHAT IS AN AUDIT?
THANK YOU AGAIN!

Re: Revenue Question

Top Contributor
# 4
Top Contributor
Hi Chris,

Simply said it is an inspection of the tool implementation and setup. Usually done to determine if all is working as expected.

Kind regards,
Zorin
Web analyst @ escapestudio.net

Re: Revenue Question

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Follow-up question: Why is my Revenue under Demographics greatly differ
from my Revenue under Conversions/ Ecommerce? And which should I be using?
Historically I have always used the Demographics Revenue because I like
to see what demographics are generating the most revenue to convey who is
buying our products. Thanks, in advance, for your insight!

Re: Revenue Question

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
My message bounced back can you please relay this message over to Zorin?


Hi Zorin,

I am the web guy here at Isaco, it's nice to meet you.
The reason the numbers were so high is because I was making a secondary
site for wholesale which had been in the works for over a year.
Alot of the code was ripped from the site we are looking at now.
I had somehow left the GA code in the head section of this site and had
forgotten all about it.

After the launch it had gone unnoticed for months until Chris had dug into
the problem.
Is there a way we could manually alter the numbers on a few of the months
or an alternative solution you could suggest?

Thank you for your time!
Tony Rodriguez


Tony Rodriguez
Sr. Web Designer & Developer
ISACO International Corporation
5980 Miami Lakes Drive
Miami, FL 33014
305.594.4455 Ext. 2261