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Resource to see how your "Interest" categories (affinity & in-market) compare to the general pop?

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# 1
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We've been exploring the Audience > Interests categories (affinity and in-market) to see what interests our users have. Is there some sort of resource to see how they compare to the general population so we can discover where the skew really lies?

 

Thanks!

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Resource to see how your "Interest" categories (affinity & in-market) compare to the general pop?

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# 2
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Hi Nicholas,

 

Unfortunately that data is not available in GA Benchmarking and comparing it to any other data set of similar nature is probably a fools errand.  If you have goals and goal values or Ecommerce set up, you'll be in good shape to help you find more customers.  That said, many folks are "Movie Lovers" etc so some categories have more value than others.

 

Best,

 

Theo Bennett

Analytics Evangelist at MoreVisibility | Contact Me
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