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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
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Reporting on Analytics Events

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# 1
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Hi,

 

I would like to create a report to show me the % users that performed a given action on a page.

 

I can calculate this manually and can also track users that performed the action, but not the % users who actually performed the action from the total number of users!?!?!

 

Thanks in advance :-)

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Re: Reporting on Analytics Events

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# 2
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I believe that you'll have to take the data out of GA - on to Excel, for example - and calculate it there. But if you'd like to have it in GA, the closest option I can think of is:

1 - Create a custom metric to fire on the event in question
2 - Create a calculated metric which is a ratio of the custom metric created by users
3 - Use this calculated metric in custom reports

On custom metrics
https://support.google.com/analytics/answer/2709828?hl=en

On calculated metrics
https://support.google.com/analytics/answer/6121409?hl=en&ref_topic=2709827

Re: Reporting on Analytics Events

[ Edited ]
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# 3
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Hey @R Rodrigues,


Thanks for your reply!

I'll take a look into the custom metric solution, sounds like that could work.

For the excel option, am i right in thinking that this would be total events / total pageviews as a percentage?



Reporting on Analytics Events

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# 4
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It's your call. It depends on what the business case is.

 

- Total events - number of times an event was fired during a session i.e. many per session.

- Unique events - unique times an event was fired during a session i.e. one per session.

 

The same applies to pageviews.